![]() “Contagious” does provide some interesting insights into factors that can help make an idea, a video, a commercial or a product become infectious, but it’s a book that remains heavily indebted to Malcolm Gladwell’s 2000 best seller, “The Tipping Point,” and Chip Heath and Dan Heath’s 2007 book, “Made to Stick: Why Some Ideas Survive and Others Die.” Readers might suppose that Jonah Berger’s new book, “Contagious: Why Things Catch On,” would shed light on these famous cases of viral content. ![]() ![]() How has the Korean pop star Psy’s wacky horse-dance video, “Gangnam Style,” managed to rack up more than 1.3 billion views on YouTube? Why did a 30-minute video by a small nonprofit group calling for the capture of the Ugandan warlord Joseph Kony become a media sensation, racing across Twitter and Facebook eventually to snag the top spot on Unruly Media’s list of the 20 most shared ads on social media in 2012? ![]()
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. Archives
May 2023
Categories |